The free newsletter covering the top industry headlines. "The one nice thing is when you have a presence like that, when you do come out with a new product or a new idea, at a minimum, customers are going to listen.". Buck quickly went about combing through the portfolio to figure out where it made sense to discontinue a brand rather than invest more cash if it were unlikely to ever make money, Brewster said. "Part of the power of that program came from her ability to lead it and listen and shape it based upon what she was hearing, not just upon what she might have been thinking more singularly with a small group of people," Mike Wege, who held several executive roles during his 16 years at Hershey and worked closely with Buck for more than a decade, told Food Dive.
[13], Buck received a Corporate Citizenship Award from the Committee for Economic Development or CED.

Doing the right things, learning and continuously adjusting how we operate has been critical.". Six years later, Hershey CEO J.P. Bilbrey handpicked her for the position of chief growth officer — citing her business experience, career at Hershey and knowledge of the company, and her ability to build brands that resonated with consumers. She determined the SnackWell's yogurt would likely never be able to compete profitably against industry juggernauts Yoplait or Dannon; Buck proposed closing it down. And for me, I think the hardest part of the job is the enormous responsibility that I feel for all our stakeholders.".

"She was also becoming her own leader despite the fact that I might have said I think we need to figure this out.". "We knew where the business was, and we knew we were gonna have to make some choices. I think we all had some thoughts about what we should do. "You have to stay ahead of it.". Press Release from Red River Commodities, Inc. Press Release from Oregon Fruit Products, By signing up to receive our newsletter, you agree to our, she took over as Hershey's CEO in March 2017, by meeting with analysts and investors in New York on her first day as CEO, scooped up premium jerky brand Krave in early 2015, wrote down the value of its former Krave brand by $108 million, home delivery in place of trips to the store, according to global technology company Morning Consult, led to clashes over strategy with prior CEOs, added the role of chairman to her title last October, Hershey CEO: Not moving beyond candy would be a missed opportunity, Hershey buys One Brands for $397M, expanding bar options, Hershey sells Krave jerky to incubator led by the brand's founder. Consumers have more snacking options and a growing number of people are turning to click-and-collect and home delivery in place of trips to the store — efforts that have accelerated since the pandemic took hold. Beisner-Buck, who is now 42 years of age, conceived using in vitro fertilization. Buck is "proud" of what Hershey has accomplished under her watch, and downplayed leaving the company anytime soon. "People did that with me, and I wouldn't be here today if I didn't have those opportunities, if I didn't have people, advocates for me, who spent the time to really know me and know what I was great at and know where they felt I had potential," Buck said.

Shoppers are spending more time on their smartphones and social media, requiring Hershey and others in the space to invest more in data, analytics and technology to reach consumers. It's a great story," Bilbrey said.
She was also a Denver Broncos Cheerleaderfor six years, from 1997-2003. Today, Buck is the CEO of Hershey, the $27 billion snacking giant famous for churning out billions of its Kisses, Reese's Peanut Butter Cups, Milk Duds and other sweet and salty treats each year. Topics covered: manufacturing, packaging, new products, R&D, and much more. The … Even as the food and beverage industry responds to the coronavirus, it hasn't altered the underlying changes taking place before the pandemic began. ... You have to literally be on at all times.". It's a #LuckyBastard Christmas legging kind of Christmas. Beisner-Buck, who is now 42 years of age, conceived using in vitro fertilization. "You want somebody who is more visionary, who is more of a change agent and whose certainly into looking, reacting and adapting to the circumstances.". The company also had a close relationship with retailers and a mature distribution network to seamlessly integrate the new products. She was a good confidante, both in pushing back and in being supportive. "She was never off saying, 'Hey, listen, here's what the crazy guy in the corner office believes.' And that's hugely important for any of us to be the best we can be because that CEO job is — I'm sure she's learning — it's a pretty lonely job at times," Bilbrey said. Buck said she never had her sights set on the corner office. She was put in charge of creating Hershey's growth strategy for the next 20 years, which centered primarily on the evolution of snacking. Few experiences were as instrumental in shaping Buck's career than in the mid-1990s when she was tapped to turn around an underperforming Nabisco refrigerated business. "He was like 'I want to help you because someday I want somebody to help my daughters figure out this business in a world that didn't have a lot of women at the top in it,'" Buck said. Thanks @goldsheepclothing, A post shared by Joe Buck (@joebuck) on Dec 22, 2016 at 9:33am PST. [4], At Hershey, Buck spearheaded the acquisition of Krave Beef Jerky, acquired by Hershey in 2015, and barkThins, a healthy chocolate brand acquired in 2016. Buck, who added the role of chairman to her title last October, said "it feels like just yesterday" when she took over as CEO. [9][10], In October 2019, Buck was elected chairman of the board of directors at The Hershey Company. Erin Lash, a director of consumer equity research at Morningstar, told Food Dive that Buck wasted no time showing she was committed to making "very direct and specific changes to the business" by meeting with analysts and investors in New York on her first day as CEO. It takes Buck 15 minutes to drive to work. As a child growing up in rural Pennsylvania, Michele Buck and her family would make the drive to Hershey, less than an hour from their home for a factory tour. There were areas of strength in its operations, too. Joe Buck married Ann Buck, a former NFL cheerleader, in 1993. She described it as a “very grueling, gnarly process.” Thankfully, the twins, Blake and Wyatt, were born happy and healthy. "I believe in you in a way that I want to help you unlock believing in yourself," he responded. Buck spent her childhood growing up about 45 minutes southwest of Hershey in Carlisle, Pennsylvania, an agricultural-producing community with a population of nearly 20,000 people. [7][15], University of North Carolina at Chapel Hill, "Hershey names 11-year vet Michele Buck to CEO post", "The Hershey Company to Acquire KRAVE Jerky: a Leading All-Natural, Gourmet Snacks Brand", "Hershey acquires barkTHINS: It 'essentially created a new form of chocolate snacking, "Michele G. Buck Appointed Lead Director of New York Life Board of Directors", "Michele Buck elected chairman of Hershey board, continues as president and CEO", "2018 Awards Dinner Spotlight: Michele Buck", https://en.wikipedia.org/w/index.php?title=Michele_Buck&oldid=965681801, American chief executives of food industry companies, American chief executives of Fortune 500 companies, Shippensburg University of Pennsylvania alumni, Creative Commons Attribution-ShareAlike License, This page was last edited on 2 July 2020, at 19:40.

A key strategy of Buck's shift into other snacking categories is acquisitions. Buck said while her leadership style hasn't changed because of the outbreak, it required her and other executives at Hershey to not only pay more attention to the pandemic's effect on their business but also how it impacted the "physical, emotional and economic well-being" of its workers. She was also a Denver Broncos  Cheerleader for six years, from 1997-2003. While Bilbrey took great care in working with other people at Hershey to foster growth, none of the conversations he had with them had "the importance or weight of this particular discussion" with Buck, he said. The delay reflected her "thoughtful and balanced way of thinking," Bilbrey said. e, A post shared by MichelleBeisnerBuck (@michellebeisner) on Jul 11, 2019 at 5:18pm PDT. In April of 2018, Buck and his wife welcomed twin sons into the world. Michele Buck is an American businesswoman. The estimated Net Worth of Michele Buck is at least $47.2 Million dollars as of 28 October 2020. Chiefs Star is 1st of 4 NFL Brothers to Make a Super Bowl. Her youngest daughter attends a local middle school. Like her husband, Beisner-Buck works in sports journalism as a reporter for ESPN. "She comes in on day one announcing changes that she thought were necessary in the business and then in very short order after, refocusing on the core [and then] knocking off a handful of acquisitions, some of which were sizable," Lash recalled. It also acquired Pirate's Booty cheese puffs and protein bar maker One Brands.


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