And not even trendy dads – it was middle-aged “fuddy duddies” wearing “polyester Levi’s Action Slacks”. How Brands become Icons. Change ). ( Log Out /  A simple, evocative, and very cool story. I only wanted them because Nick Kamen wore them and took them off…”, Thornton wasn’t the only teenager to feel that away. I was in this video its good to see it on a blog thank you.

Did you buy your first 501s or Levi items from the shop. Free shipping for many products! About joshw2434 year old guy.

We were often treated to special nights out including tickets for live concerts, back stage passes and BRITS tickets. My information will not be shared with any third party (see our Privacy Statement - opens in a new window).

This was Levi’s® business for 20 years before the jeans came along: supplying small stores with household and soft goods like bedding, raincoats, linens, and clothing. 1 Comment. We were often treated to special nights out including tickets for live concerts, back stage passes and BRITS tickets. “The ad said: wear Levi’s jeans and you’ll be a rebel without a cause!” says psychologist Dr David Lewis. (Except it wasn’t actually Marvin Gaye but a newly recorded “session” version of the song, though the original was later re-released off the back of the ad and entered the charts all over again…). In short, Levi’s (which had been going since the 1850s) were becoming the sort of jeans … Production: Mike Dufficy & Partners Your email address will not be published. Carol Vorderman's Internet Column: New On The Net. I WANT TO GO SKI IN HUDDERSFIELD. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Comunque il mio sogno è Vasco che canta “Su Di Noi” di Pupo.

Find many great new & used options and get the best deals for 1987 Stunt Rider Eddie Kidd photo Liberty Ianthe Levi Jacket vintage print ad at the best online prices at eBay! Change ), You are commenting using your Facebook account. Suddenly those jeans became a must-heve item!

Mr. Alcock’s at the corner of the High Street is now Phoenix House. . Tuesday Throwback: Levi’s And “Stand By Me”, commercialsociety.wordpress.com/2020/11/02/ama…, commercialsociety.wordpress.com/2020/11/01/ama…, commercialsociety.wordpress.com/2020/10/31/gei…, commercialsociety.wordpress.com/2020/10/29/tha…, Amazon Helps Tessa Become "Holiday Tessa", Geico: This Couple Hires A Play-By-Play Announcer For Their Daughter's Date, That Walmart Commercial With "You're All I Need To Get By". Change ), You are commenting using your Google account. Regulars included Coventry City Football Players and Terry Hall from The Specials. ‘Entrance’ is the advert where Eddie Kidd gains access to a night club in his 501s jeans and BB King’s Stand by Me is the soundtrack. Outside was a large group of people who had been out for the evening and were stood around amazed at the scene and that this had happened in Leamington. It features Ben E. King’s 1961 classic “Stand by Me”, one of my favorite songs of all-time. Year: 1985, […] Holt, D. B.

It features Ben E. King’s 1961 classic “Stand by Me”, one of my favorite songs of all-time. We had lots of regular customers that would travel from Birmingham as some stock was limited to the store. Tagged with Ben E. King, Eddie Kidd, Jeans, Levi's, Levi's 501, Stand By Me, Tuesday Throwback.

Editor: Ian Weil Director: Roger Lyons

We ... Butchers shops “There wasn’t life for Nick Kamen after Levi’s because he broke the rule…he talked!” says Thornton. The ad takes place in a 1950’s setting where a bar doorman is refusing many people entry for breaking the dress code. I do seem to remember a certain couple of Griffiths’ always being clad head to toe in Levis’ for a fair few years. “We just liked looking at him. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. The Principles of Cultural Branding. All rights reserved. But a young greaser, played by Eddie Kidd, is let in since the sign says “No blue jeans” and he’s wearing new Levi’s 501 black jeans. Did you visit the Levi Store? We had Select Model Agency from London visit to select a finalist from over 500 photo entries from the Leamington area. The ad might not have been set in the eighties (more likely a mythical fifties), but for many those first few seconds can evoke memories of an entire decade. It was a typo Mike I am sure you have some memories about gigs and record shops etc in Warwickshire that you could add to this website. In order, from one to however many I find on YouTube: 1. But Nick Kamen (who only got the part on condition he lost weight) wasn’t the first to get his kit off in a launderette. “You’ll be able to alienate older people (who young people despite anyway) and you can be cool…”, Inevitably, Nick Kamen was suddenly flavour of the month. As unmistakable as they were unlikely, my youthful friend was carry­ing a pair of Levi’s 501s.

The image seemed the opposite of MTV and European chic.
Change ). It was a franchise and opened after the success of the relaunch of Levis with the Nick Kamen laundrette ad in 1985. Do you remember the raid? Jung von Matt for Pro Infirmis – Who is perfect, anyway? “The commercial made those jeans sexy at a time when Levi’s were struggling to make their product appealing to women of my age, and really that’s where the big spenders come from. HAS THE BOTTOM FALLEN OUT OF LEVI'S? 25 Advertising Ideas for 25 November: International Day for the Elimination of Violence against Women, Air France/Music in the Sky – The Sky Has Something to Say, 15 years of Axe Effect: the world's most sexist advertising campaign, Songvertising - 32 best commercials with singing people, Adidas - Runners. Madonna wrote a song for him called “Each Time You Break My Heart” which made it into Top Ten. : Harvard Business School Press Klein, N. (1999). I still have my Levi t shirt and sweater!

June 11, 2013 So I went to the cinema just to see the ad…” she says. Unless the ad agencies came up with something new, the alternative was going with the American campaign for 501, which was all about how well the jeans fitted in the United States of Ronald Reagan. 1 Comment. But a young greaser, played by Eddie Kidd, is let in since the sign says “No blue jeans” and he’s wearing new Levi’s 501 black jeans. Sometimes commercials are the best part of TV. The bags were very distinctive and were one of the first shops to offer a top quality paper bag. IT'S PUPPET LOVE; Brits don't know me says advert co-star, but they worship Flat Eric. ‘Entrance’ is the advert where Eddie Kidd gains access to a night club in his 501s jeans and BB King’s Stand by Me is the soundtrack. Post was not sent - check your email addresses!
The shop got raided in the early hours of a Saturday morning and I had a call from the police to attend. Subsequent singles failed and Kamen moved to Los Angeles where he was to live for a time with British television presenter  Amanda de Cadenet. Creative: John Hegarty, Greg Mills, Barbara Nokes Change ), You are commenting using your Google account. Any Doctor will tell you that in summer, ... As we look forward to Christmas celebrations this year, it’s maybe worth looking back on previous years’ celebrations. The cellar runs under the actual Parade road. We had people queuing up outside the shop as they waited to have their photo taken with them (before selfies!) The commercial also boosted sales of boxer shorts to a record high, though the ad agency only put Kamen in a pair of boxers because they weren’t allowed to show their hero in a pair of jockeys. Based on its use in this commercial and earlier in the excellent movie Stand by Me, the song “Stand by Me” re-entered the charts at #9 in the US, and #1 in the UK. At the time it was one of the coolest shops to work in because not only did everyone want a pair of Levi’s but also the shop fit was very modern – we had MTV on TV screens, a great sound system for playing music, and all the staff were very young. I did a few weekends on the door, way back when?

Director of Photography: Richard Greatrex

There were pictures in the local papers. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. But a young greaser, played by Eddie Kidd, is let in since the sign says “No blue jeans” and he’s wearing new Levi’s 501 black jeans. MOVE OVER BRAD PITT, THE LADIES ARE WISING UP TO THEIR NEED FOR A NERD. I am sure I brought some records from there. No Logo: no space, no choice, no jobs: taking aim at the brand bullies. Thought up by John Hegarty and Barbara Noakes of BBH, the ad campaign was designed to try and save Levi’s flagging fortunes; the company was under attack from all sorts of other fashionable brands. Hi Lou, Levi’s 501 – The story behind Launderette […], […] https://thisisnotadvertising.wordpress.com/2012/11/22/levis-501-the-story-behind-launderette/ […]. Bird’s custard pre-war My name may be published alongside the comment on the website, but my e-mail address will not be published. Kate Thornton, a famous English journalist, was a schoolgirl at the time and remembers the effect that Kamen’s striptease had on her: “I remember that the ad was running at a cinema before a movie, and I hadn’t seen it on the tely at that point. She remembered playing in the cellar so I took her down so she could have a look. Change ), You are commenting using your Facebook account. Thought up by John Hegarty and Barbara Noakes of BBH, the ad campaign was designed to try and save Levi’s flagging fortunes; the company was under attack from all sorts of other fashionable brands. Working with Levi’s always meant that the marketing and promotions were always great.

During the early 90s ram raiding was taking place around the country. Did you buy your first 501s or Levi items from the shop.


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